Finally, A Car Commercial with Some Balls

My compliments to Dodge.

Black Friday - All Month?

Autonation is promoting its "Black Friday" sale the day after Thanksgiving, which it says starts Friday and runs "through next month."

Well, at that rate, no one needs to get up particularly early on Black Friday. So much for creating urgency in a retail promotion.

The Decline in the Obama Brand

Five years ago the Barack Obama campaign impressed marketers with its branding - Andy Warhol style images, an inspiring slogan “Yes We Can” and a positioning of the candidate as forward thinking and progressive. The news media was sold, providing almost unflinching support, and public approval ratings hit record highs for a modern president.

Now, 5 years later the Obama brand is tarnished. A look at recent polls (which serve as a type of brand tracking) show a consistent drop in Obama’s approval ratings, or in brand tracking parlance, “likeability”.

Another sign of Obama’s diminished brand is that it is now cool to make fun of his signature initiative – check out this clip from the CMAs.

https://www.youtube.com/watch?v=YR3_mM4bpCY

The Apocalypse is Coming!

How can a health care provider reach uninsured millennials who don't care and don't think they need health care? By tapping into the popular cultural fear of the ZOMBIE APOCALYPSE.

This video and website were created for Rocky Mountain Health Plans by Garage Films (whom I work with) to capture the attention and start a dialogue with Generation Zombie.

http://zombiehealthplans.com/

Ski Naked?

These people are setting a bad example for children.

They are not wearing helmets!

Never open the van door!

Sometimes it takes vision to properly execute a marketing plan. Like, imagining how your logo will look on a company van's sliding door.

Buzz (or should I say "Bird") Marketing

To promote a home stand for the Memphis Redbirds, a minor league baseball team, Archer Malmo, a Memphis agency,

covered a car in fake bird droppings and parked it near a busy intersection with a sign that read, “The Redbirds are in town.” Proof that viral (aka "buzz") marketing doesn't have to be on the Internet.