Never open the van door!

Sometimes it takes vision to properly execute a marketing plan. Like, imagining how your logo will look on a company van's sliding door.

Buzz (or should I say "Bird") Marketing

To promote a home stand for the Memphis Redbirds, a minor league baseball team, Archer Malmo, a Memphis agency,

covered a car in fake bird droppings and parked it near a busy intersection with a sign that read, “The Redbirds are in town.” Proof that viral (aka "buzz") marketing doesn't have to be on the Internet.